O N L I N E   M A R K E T I N G

Telefónica Deutschland
 O2 Cyber Days (working title)
for smartin advertising

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Drafts for a design concept for O2's "Cyber Days", during which three products were to be presented in a bundle as a special offer every weekend. 

The concept was intended for the header of the O2 website as well as externally placed banners and was allowed to deviate from the actual corporate design of the brand.

O2 Cyber Days Gestaltungskonzept, Messestand edding Creative World 2018, Alexandra Helmgens Art Direction & Grafik-Design
O2 Cyber Days Gestaltungskonzept, Messestand edding Creative World 2018, Alexandra Helmgens Art Direction & Grafik-Design
O2 Cyber Days Gestaltungskonzept, Messestand edding Creative World 2018, Alexandra Helmgens Art Direction & Grafik-Design

Renault Austria
Conception & design online banners
for Saatchi & Saatchi

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Renault Austria asked for the development of online banners with a wintry/Christmas look to support the sales of three promotional vehicle models in November. The use of animated elements was explicitly requested. 

I then presented a wintery design with a mountain panorama and snowfall as well as a Christmas look with animated typography flying out of a gift. The first one was realised in various formats. Below you can see gifs of the two designs.

Online-Banner Renault Österreich, Alexandra Helmgens Art Direction & Grafik-Design
Online-Banner Renault Österreich, Alexandra Helmgens Art Direction & Grafik-Design

Thyssen Krupp AG
 iPhone app icons
for Kontrast Communication Services

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Design of app icons for different topics of Thyssen Krupp AG.

App-Icon Entwürfe Thyssen Krupp, Alexandra Helmgens Art Direction & Grafik-Design