E D I T O R I A L   D E S I G N



KEUCO GmbH & Co. KG
 LOOKBOOK 
for Kontrast Communication Services

Conception and design of a 72-page lookbook, through which the KEUCO brand
(one of the leading manufacturers of high-quality bathroom fittings)
is to be emotionalised in an innovative way.

Photographer: Stephan Schacher

Titel KEUCO Lookbook, Alexandra Helmgens Art Direction & Grafik-Design
KEUCO Lookbook, Alexandra Helmgens Art Direction & Grafik-Design
KEUCO Lookbook, Alexandra Helmgens Art Direction & Grafik-Design
KEUCO Lookbook, Alexandra Helmgens Art Direction & Grafik-Design
KEUCO Lookbook, Alexandra Helmgens Art Direction & Grafik-Design
KEUCO Lookbook, Alexandra Helmgens Art Direction & Grafik-Design
KEUCO Lookbook, Alexandra Helmgens Art Direction & Grafik-Design
KEUCO Lookbook, Alexandra Helmgens Art Direction & Grafik-Design
KEUCO Lookbook, Alexandra Helmgens Art Direction & Grafik-Design
KEUCO Lookbook, Alexandra Helmgens Art Direction & Grafik-Design

Telefónica Germany
 O2 customer magazine 
for smartin advertising

Design for the development of a customer magazine for the Telefónica brand O2. 
This concept is characterised by an alternation of editorial, product and brand topics, which are marked by the different colours. 

Throughout the magazine, a design of triangles running into each other on both sides sides of the magazine, symbolising a connection on equal footing between the customer and the brand. Large images have an emotional effect and fine lines structure the information. The magazine is not salesy – it is meant to be fun and inform the customers. 

Entwurf O2 Kundenmagazin, Alexandra Helmgens Art Direction & Grafik-Design
Entwurf O2 Kundenmagazin, Alexandra Helmgens Art Direction & Grafik-Design
Entwurf O2 Kundenmagazin, Alexandra Helmgens Art Direction & Grafik-Design
Entwurf O2 Kundenmagazin, Alexandra Helmgens Art Direction & Grafik-Design
Entwurf O2 Kundenmagazin, Alexandra Helmgens Art Direction & Grafik-Design
Entwurf O2 Kundenmagazin, Alexandra Helmgens Art Direction & Grafik-Design

HARIBO
Pitch contribution image brochure
for grintsch communications

The design of this image brochure is intended both to present the traditional HARIBO company appropriately and to reflect the playful image of the products. In the brochure, the colour of the golden bear is dominant and intended as a finishing touch. The title with a die-cut Haribo logo further enhances the value.

Titel Entwurf Imagebroschüre Haribo, Alexandra Helmgens Art Direction & Grafik-Design
Inhaltsseite Entwurf Imagebroschüre Haribo, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Imagebroschüre Haribo, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Imagebroschüre Haribo, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Imagebroschüre Haribo, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Imagebroschüre Haribo, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Imagebroschüre Haribo, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Imagebroschüre Haribo, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Imagebroschüre Haribo, Alexandra Helmgens Art Direction & Grafik-Design

Villeroy & Boch AG 
Bathroom and wellness division
for Select.NY Berlin

Conception and design of the 260-page main catalogue 2012/2013 from draft to final check in collaboration with two other art colleagues. The Villeroy & Boch bathroom collections were assigned to different people and houses according to their target groups. The entire catalogue is designed in a collage style, in keeping with Villeroy & Boch's tonality at the time.

Titel Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design
Intro Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design
Inhaltsverzeichnis Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design
Themeneinstieg Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design
Kollektionseinstieg Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design
Kollektionsseite Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design
Kollektionsseite Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design
Kollektionsseite Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design
Kollektionsseite Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design
Kollektionsseite Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design
Kollektionseinstieg Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design
Kollektionsseite Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design
Kollektionsseite Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design
Kollektionsseite Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design
Kollektionsseite Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design
Nachhaltigkeit Katalog Villeroy & Boch Welt der Bäder, Alexandra Helmgens Art Direction & Grafik-Design

Bank für Sozialwirtschaft
Pitch contribution annual report
for grintsch communications

Development of a new visual language on the theme of "partnership" as well as a new design for the new annual report of the Bank für Sozialwirtschaft, whose clients are primarily nursing and care facilities as well as hospitals. This design focuses on the partnership between the caregiver and the person being cared for.

Titel Entwurf Geschäftsbericht Bank für Sozialwirtschaft, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Geschäftsbericht Bank für Sozialwirtschaft, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Geschäftsbericht Bank für Sozialwirtschaft, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Geschäftsbericht Bank für Sozialwirtschaft, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Geschäftsbericht Bank für Sozialwirtschaft, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Geschäftsbericht Bank für Sozialwirtschaft, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Geschäftsbericht Bank für Sozialwirtschaft, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Geschäftsbericht Bank für Sozialwirtschaft, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Geschäftsbericht Bank für Sozialwirtschaft, Alexandra Helmgens Art Direction & Grafik-Design

Jahn Design
Product brochure
for Culture Form

Design of a 16-page brochure for the product design studio Jahn Design. There was no predefined CI, I was completely free in the design and was thus able to showcase the products of the design studio in the best possible way. The product descriptions are available in German and below in English.

Titel Broschüre Jahn Design, Alexandra Helmgens Art Direction & Grafik-Design
Innenseiten Broschüre Jahn Design, Alexandra Helmgens Art Direction & Grafik-Design
Innenseiten Broschüre Jahn Design, Alexandra Helmgens Art Direction & Grafik-Design
Innenseiten Broschüre Jahn Design, Alexandra Helmgens Art Direction & Grafik-Design
Innenseiten Broschüre Jahn Design, Alexandra Helmgens Art Direction & Grafik-Design
Innenseiten Broschüre Jahn Design, Alexandra Helmgens Art Direction & Grafik-Design

Jones Lang LaSalle
Real estate book "Rivergate" 
for Prime Objects

Design for a high-quality book to make the Rivergate property in Vienna interesting for investors. I worked here as a freelancer for the agency Prime Objects and delivered the design concept.

Titel Entwurf Buch Immobilie Rivergate, Alexandra Helmgens Art Direction & Grafik-Design
Intro Entwurf Buch Immobilie Rivergate, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Buch Immobilie Rivergate, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Buch Immobilie Rivergate, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Buch Immobilie Rivergate, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Buch Immobilie Rivergate, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Buch Immobilie Rivergate, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Buch Immobilie Rivergate, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Entwurf Buch Immobilie Rivergate, Alexandra Helmgens Art Direction & Grafik-Design

DOM publishers
 Book "Construction and Design Manual 
Hospitals and Health Centres"

Conception, design and typesetting of the new edition of a two-volume architecture book. With over 100 projects it is one of the most comprehensive documentations on contemporary hospital buildings in Germany. 

The 752 pages are available in German and English. The two volumes are held together by a high-quality slipcase. 

Innenseite Handbuch und Planungshilfe Krankenhausbauten DOM publishers, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Handbuch und Planungshilfe Krankenhausbauten DOM publishers, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Handbuch und Planungshilfe Krankenhausbauten DOM publishers, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Handbuch und Planungshilfe Krankenhausbauten DOM publishers, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Handbuch und Planungshilfe Krankenhausbauten DOM publishers, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Handbuch und Planungshilfe Krankenhausbauten DOM publishers, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Handbuch und Planungshilfe Krankenhausbauten DOM publishers, Alexandra Helmgens Art Direction & Grafik-Design

KRAH Group
 Pitch contribution image brochure & website 
for Kontrast Communcication Services

Conception and design of an image brochure, in which the electronic resistors – the main product of KRAH – are presented as larger-than-life heroes on a glossy black background, thus emphasising their value. In addition, a matching Internet presence was designed to match this concept.

Titel Krah Imagebroschüre, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Krah Imagebroschüre, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Krah Imagebroschüre, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Krah Imagebroschüre, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Krah Imagebroschüre, Alexandra Helmgens Art Direction & Grafik-Design
Innenseite Krah Imagebroschüre, Alexandra Helmgens Art Direction & Grafik-Design
Entwurf Website Krah, Alexandra Helmgens Art Direction & Grafik-Design