C O M M U N I C A T I O N I N S P A C E & P O S
edding international GmbH
Exhibition stand Creative World 2017
for smartin advertising
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edding presents its new products every year at the "Creative World" trade fair in Frankfurt. In 2017 the focus was to be on the creative technique of handlettering.
For the agency smartin advertising, I was entrusted with developing the graphic concept for the stand and all other advertising measures.
The entire stand was designed by Tobias Saul with handletterings that were thematically matching the brand. He also drew a handlettering on a wall of the stand live on site. There were hands-on activities for the visitors, too. The audience could design their own handletterings or colour in pre-drawn postcards, thus they were able to experience the new edding products for themselves.
edding international GmbH
Exhibition stand Creative World 2018
for smartin advertising
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After the successful design of the exhibition stand for Creative World 2017 I have once again taken on the development of the concept and design of the stand for 2018.
The concept chosen by edding relates to geometric shapes, in particular the currently trendy
shape of polygons. The task was to design the walls in such a way that the advantages and properties of the new edding products (Colour Happy/Permanent Spray Effect Varnishes) are shown to best advantage in a creative way.
TARGOBANK AG
POS concept Q3 2017
for smartin advertising
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Draft for a digital shop window concept to promote the "Made for me" loan from TARGOBANK. While passers-by walk along the shop window, a text gradually fades in through the use of interactive projection technology, which is intended to speak directly to the viewers.
The aim is to finally make long-cherished wishes come true. For this reason, the approach is more emotional than is usually the case with TARGOBANK. The design is eye-catching and contemporary. Through the use of innovative technologies, this concept is one step ahead of the conventional POS concepts of competitors.
