C R M / P R I N T  M A I L I N G S

Renault Deutschland AG
Mailing special edition TWINGO Chic
for Saatchi & Saatchi

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For the new special edition of the Renault Twingo, a print mailing was to be designed that would appeal to the predominantly female target group. Based on the name of this special model, I developed a mailing in the form of a lookbook. 

There are two variants (A/B testing) to find out afterwards which look was better received by the consumers: the mailing that clearly shows a connection to the fashion world with its cool models or the cleaner variant in which the vehicles are staged by abstract architectural backgrounds.

Renault Deutschland AG
Sale mailing CLIO, CAPTUR and ZOE
for Saatchi & Saatchi

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The advertised vehicles Renault Clio, Renault Captur and the electric car Renault Zoe are the perfect city cars. And that's exactly what I advertised in this B2C mailing, which consists of a 6-page fanfold in a slipcase. 

The vehicles are shown on the front in an urban setting, while the back features collage-like city silhouettes in the background. 

Every year, Renault launches a mailing with its particularly family-friendly models. Whether you're looking for a small city runabout or a spacious van, there's a model for everyone. To make it easier to compare them, each model has a detachable flap showing the facts that are important for families (number of people, vehicle length, boot volume) via pictograms, as well as the vehicle's most attractive features. 

As additional fun for the children, there is a detachable car quartet in the middle of the mailing with all the models..

Renault Germany AG
Mailing Renault ZOE
for Saatchi & Saatchi

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The Renault ZOE is the best-selling electric car in Germany – and therefore the number 1. 

With the new customer mailing of the new Renault ZOE, we show this quite confidently. 
The 1 on the title cannot be overlooked and runs through the entire mailing. Sophisticated technology and a well thought-out layout invite you to discover the new features as well as the revised design of this successful and innovative vehicle.